![]() ![]() When app marketplaces first opened their doors, most popular apps cost money. Why is that?Ĭhapter 2 App monetization models and strategiesĪpps weren’t always free. 94% of iOS apps on the App Store were free. What is the difference between free and paid apps?Īs of December 2021, 97% of apps on the Google Play store were free. More specifically, owning the metrics around average purchase value, average number of purchases, and retention rates helps measure a user’s lifetime value (LTV) and serves as a crucial piece of measuring a marketer’s ultimate KPI, return on ad spend (ROAS). More importantly, a well-researched app monetization strategy ensures you’re creating a positive user experience to retain and grow your user base profitably. Understanding app monetization is crucial, because there are numerous strategies that can help app developers and advertisers generate revenue. This often includes multiple strategies ranging from showing banner ads on the bottom of your app, to leveraging rewarded video ads, and applying integrated advertising methods that we’ll cover more in depth later in this piece. ![]() Chapter 1 What is app monetization and why is it important?Īpp monetization is the process of generating revenue from app users. ![]()
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